Drawing on their decades in the Washington-area business and radio community, this daily program explores all facets of finance and life that are important to women who are now in the workplace or looking for the right place.

Amidst today’s media deluge and formulaic programming, Business Her Way stands out. Its target audience — women who are in business or want to be — is hungry for ideas. They are not being served by other print or electronic means, and certainly not in a way that fulfills their personal and professional needs.

Listeners include:

• professional managers seeking to advance their careers
• mothers who have temporarily dropped out of the workforce and are seeking alternative entry points
• prospective entrepreneurs
• business people who want to keep up with women in the Washington-area workforce

Even in this era of the Internet and global reach, most business and purchasing decisions are made within 10 miles of your home or office. That’s why Business Her Way concentrates on Washington-area companies and people — without neglecting those voices on the national and international scene. You’ll hear about events taking place in your backyard and about companies and resources that are nearby as well as the global markets available to women entrepreneurs in this 21st century.Gayley Knight and Theresa Caldwell are bringing a different perspective to local business radio.